Motiv worked with Cholula Hot Sauce to respond to the incredible challenges now facing the foodservice industry. To help operators enhance consumer confidence in-store, our Boston product design firm was…
I don’t remember a feeling of denial—only dread. It was Monday, March 16 and we had just made the decision to have our employees work from home. In a very real…
In the second part of our webinar series titled “Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real World Considerations,” a seasoned entrepreneur from startup Revolution Cooking…
Christina reviews a number of issues facing companies looking both to establish trademarks as well as those needing enforce and protect them. We invite you to read her interview, and…
Neil P. Ferraro brings a unique perspective to his work as a patent attorney. He is a former mechanical engineer that also holds five product patents for work that was done…
Motiv was recognized by the Industrial Designers Society of America (IDSA) at its 39thannual IDEA Ceremony and Gala in Chicago, as a recipient of an IDEA 2019 Award for its…
Kay Allison is a legend in the marketing world. She’s been a senior executive at big name consultancies like J. Walter Thompson, and run her own highly successful agency, The…
If Esther Suen ran a publicly listed American company, her name would probably be well-known on Wall Street and Main Street, and her accomplishments as the head of a major…
Art + Science Meet in the Kitchen: These small kitchen appliances from SMEG, as well as large appliances like this Bluestar oven, represent great examples of the growing trend of…
For startups, both intellectual property and branding are critical to success. Legal and design aspects are closely related, and must be carefully coordinated when bringing a product to market. Even…