Ideas

How Motiv helped Cholula develop a hands-free hot sauce dispenser

Motiv worked with Cholula Hot Sauce to respond to the incredible challenges now facing the foodservice industry. To help operators enhance consumer confidence in-store, Motiv was tasked with developing a hands-free hot sauce dispenser. With time to market a critical factor for Cholula, Motiv tapped another client, SimpleHuman and leveraged their hands-free dispensing expertise and manufacturing capabilities to deliver dispensers in record time. The collective partnership compressed the development cycle from years to months. Motiv also created a dynamic sizzle video to help drive awareness and excitement for the launch. It now anchors all sales presentations and national press efforts.

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