An integrated approach to product design & packaging.

Product design is the process of ideating, developing and refining products that meet specific market needs and solve user problems. A product design firm helps create products that delight customers by defining product and business goals and anticipating market opportunities and user needs.

Industrial design often focuses on mass-producing specialized products, such as cars or computers. Product design, however, includes everything about a product and often focuses more on developing everyday products. As product design evolves, it often involves designing software as well.

Having a product vision and strategy is the most important phase of product design. Before you start building a product, you need to realize its context for existence. With the help of an experienced product design agency, it’s the time when a company must define the product vision and product strategy.

At the highest level, our process is highly collaborative. We begin by reviewing a brief document from the client and discussing it with them to understand the consumer/user needs, product requirements, marketing plan, brand guidelines, schedule, budget, and other relevant factors. We then develop a detailed, phase-by-phase proposal tailored to their specific needs and objectives.

When working on customer product design projects, our team follows a structured and collaborative process that ensures each design is innovative, functional, and aligned with the client’s vision. The typical workflow includes the following stages:

• Discovery and Research: Our process begins with a deep dive into understanding the client’s goals, target audience, and market trends. Our team conducts a thorough analysis, which may include competitive studies, user interviews, and trend analysis. This phase helps us gather valuable insights into the problem space and identify opportunities for innovation.
• Ideation and Concept Development: Based on our findings, we move into brainstorming sessions where our design team collaborates to generate a wide range of ideas. We explore multiple design directions, ensuring that each concept aligns with the client’s brand and objectives. The most promising ideas are then refined into detailed concepts, with continuous input from the client.
• 3D Modeling and Prototyping: Once a concept is selected, our designers create detailed 3D models using CAD software. This allows us to visualize the product more tangibly and make the necessary adjustments. If needed, our team then creates physical or digital prototypes, testing the designs form, function, and usability.
• Evaluation and Iteration: The prototype undergoes rigorous testing, gathering feedback from all stakeholders, including the client and potential users. Based on this feedback, our team iterates on the design, making refinements to enhance the product’s overall quality and user experience.
• Finalization and Production Preparation: After the design is validated through iterations, our team finalizes the product design. This includes preparing detailed specifications, selecting appropriate materials, and ensuring the design is ready for efficient and cost-effective manufacturing. We work closely with our manufacturing partners or manufacturers our clients work with to ensure a seamless transition from design to production.
• Launch and Post-Launch Support: Once the product is ready for production, our team facilitates the launch process, including packaging design, marketing support, and ensuring market acceptance. Post-launch, we offer ongoing support, making necessary refinements and providing additional services as required.

While our product design firm is based in Boston, we serve companies and brands of all sizes nationwide and globally. While we work with many brands across several industries, we specialize in a few specific categories, including consumer products, industrial, outdoor, food and beverage product design, and more. If you have any questions or concerns, please contact us.

At the end of each day, our designers log in their time on a specific phase of a project. Each week or as needed, this is reviewed with the client and checked against budget.

If you have an idea for a product, we can help. However, before you reach out to our product design firm, make sure you take a look at our product design checklist. This resource helps prospective clients start thinking about the things needed to get started with the product design process. This includes items like:

• Project brief and specifications
• Marketing research
• Prototype (if one exists)
• Go-to-market strategy
• A non-disclosure agreement
• Understanding of existing Intellectual Property (IP) 
• Any existing messaging and branding

These details and information are needed to attain success when working with new customers.