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Make it Iconic: How Visual Brand Language Translates to Consumer Loyalty

Keurig Case StudyWalk into any store or scroll through the ads on social media and it’s clear that consumer products are vying for your attention like never before. Branding, logos, iconography, typography—they’re all doing their best to lure your eye (and your wallet) to your next purchase.

Now more than ever, standing out in the noise is a formidable challenge for brands of every size. This is where Motiv steps in—creating a Visual Brand Language (VBL) for brands that not only expresses who your brand is, but also captivates your consumers by rising above the visual noise.

We do it for some of the biggest brands in the world and for tiny startups we believe in. Either way, the result is the same: greater brand recognition, increased product awareness, and boosted profits from new and loyal customers.

Motiv works with companies through every stage of product development and brand development—leaning on our expertise in visual brand language to create the brand’s visual platform. At its core, visual brand language serves as the visual DNA of your brand, facilitating instant recognition and forging emotional connections with consumers. Motiv’s teams have decades of experience creating every element of companies’ Visual Brand Language:


Your logo is the cornerstone of your brand’s identity, encapsulating its essence in a single symbol or wordmark. Whether it’s the sleek apple of Apple Inc. or the golden arches of McDonald’s, logos serve as a visual anchor that instantly evokes brand associations. Motiv-designed logos can be found on products and packaging in retail environments around the world.

Color Palette

Colors evoke emotions and shape perceptions. Motiv can carefully curate your color palette to not only enhance your brand recognition but also convey your brand’s personality. For instance, vibrant hues may exude brand elements of energy and youthfulness, while muted tones evoke sophistication and elegance.


The choice of fonts can significantly impact consumers’ perception of your brand. From playful scripts to minimalist sans-serifs, typography communicates your brand’s voice and aesthetic. Consistency in font usage across all touch-points reinforces your brand’s identity.

Product Design

Product design is one place Motiv truly shines, as collaborators, innovators, and patent-holders across a wide range of industries. Material, color, form, texture, product behavior, and even light and sound—when applied consistently across a branded product line—can unify a family of products and make them truly iconic.

Packaging Design

For our team, packaging design goes far beyond functionality, ultimately serving as a tangible expression of a brand’s values and promise. It not only gives your brand a shelf presence to separate it from the competition, packaging plays a pivotal role in shaping consumer perceptions.

Keurig. From Start up to global company

Motiv’s Focus: The VBL of Consumer Products & Packaging

Standing Out for All the Right Reasons

In a saturated marketplace, it’s critical to establish a distinct brand identity. Your visual brand language provides your brand with a cohesive framework that lets you differentiate yourself from competitors. Motiv will work with you to consistently apply visual elements across all brand touch-points, helping your company carve out a unique identity that resonates with consumers.

Now You See It, Now You Remember It

Visual consistency breeds familiarity. The more you see it, the more you remember it. And the more you remember it, the more likely you are to buy.

When consumers encounter consistent visual cues across products and packaging, they develop strong associations with the brand and instant recognition. This not only reinforces brand loyalty but also streamlines the decision-making process, as consumers gravitate towards familiar brands in a sea of sameness.

Show Them Who You Really Are

Consumers seek authentic connections with brands, and visual brand language serves as a powerful storytelling tool. Motiv can lead your company through thoughtful design choices, to help convey your values, ethos, and brand personality.

Whether it’s communicating sustainability through eco-friendly packaging or fostering inclusivity through diverse imagery, visual brand language allows brands to forge deeper emotional connections with consumers.

Inspiring Loyalty Everywhere

When we create visual brand languages, we think global—as design transcends language barriers. Consistent visual cues create a unified brand experience, fostering trust and loyalty among consumers.

Even more importantly, strong visual branding encourages user-generated content and social sharing, amplifying brand reach and engagement organically.

Imagine What We Can Do Together

In an increasingly visual-centric world, visual brand language emerges as one of the most critical tools for your brand to differentiate itself, forge emotional connections, and drive consumer engagement.

From logos and colors to packaging design, Motiv has the experience to create and evolve your company’s visual brand language to capture hearts, minds—and market share. Ready to take your visual brand language to the next level?

Connect with our team to get started.