Packaging Design

Packaging is more than a container, it’s your brand’s first impression. When done right, it communicates your promise, builds trust, and drives consumer decisions.

At Motiv, we don’t just design packaging. We create brand experiences. As hands-on partners, we create bold, innovative solutions that stand out on shelf.

Brands We've Worked With

We Create Packaging
Experiences.

Packaging Design Services

We blend design, function, and compliance to deliver packaging that strengthens the connection between your brand and your customers.

Research
Structure
Production
Brand Identity
Collateral

Research Capabilities

We leverage insights, strategic positioning, consumer feedback, and creative prototyping to craft packaging that resonates with audiences and strengthens brand messaging.

Market research
Brand positioning
Prototyping and mockups
Consumer feedback
Messaging development

Structure Capabilities

We focus on creating innovative, functional packaging that enhances usability, ensures optimal material performance, and delivers a memorable unboxing experience.

Structural & Functional Design
Packaging Engineering
Material testing
Usability Testing
Unboxing and out-of-box experience

Production Capabilities

We ensure that packaging meets regulatory standards, adheres to labeling requirements, and manages print production for seamless, high-quality results.

Regulatory Compliance & Claim
Labeling Compliance
Print Production Management

Brand Identity Capabilities

We create compelling packaging design that reflects and strengthens brand identity, captures consumer attention, and communicates a clear, distinctive message.

Concept Development
Brand Identity
Rebranding
Packaging Redesign
Graphic Design & Branding
Illustration

Supporting Collateral

To support your packaging efforts, we design engaging visuals, content, and digital assets that strengthen your brand presence across multiple platforms.

Video production for how product works
Photography & Visualization
Supporting materials and merchandising
Information Architecture & Collateral (Guides)
Digital Media
Advertising Design
Visual Brand Guidelines

“Help us establish premium brand positioning in the cough drop category through disruptive package design.”

– Bret Furio, CEO, Zarbee’s Naturals

Featured project

Motiv Transforms Zarbee’s into a Trusted Holistic Health Brand

Through disruptive packaging design, Motiv helped Zarbee’s make the leap from children’s brand to an everyday, trusted holistic brand offering health and wellness for everyone.

case studies

View Recent packaging design case studies

Revolution

Our agency ignited a revolution by redesigning the packaging for the ubiquitous toaster.

Drinkworks

Motiv collaborated with Drinkworks to design packaging that reflects the machine’s spirit and each drink profile.

iRobot

Motiv developed bold packaging for the Roomba 980, emphasizing its powerful features and aligning with iRobot’s brand principles.

Exergen

Exergen is the leader in non-invasive temperature tech, with trusted devices used by NASA, hospitals, and consumers nationwide.

Hawaiian Tropic

Motiv helped Hawaiian Tropic refresh its identity and packaging to appeal to SPF-conscious consumers while staying true to its sun-loving roots.

High Liner

Motiv simplified Sea Cuisine’s identity and packaging, turning its frozen seafood from overlooked to unmistakable.

Our Agency

"At Motiv, we apply design disciplines and management, with particular emphasis on building brands from creating the initial brand strategy to tactical implementation. I feel that's what sets us apart from other packaging design agencies".