Did your entrepreneurial path receive any pushback from family or friends? Normally when you go against the grain of a “normal” path after graduation you will get push back from the people closest to you. Luckily for us, we have very supportive friends and family who have believed in us and Cirkul since the beginning. Read the full article…

How Motiv & Andrews Cooper Reinvented Petfood Packaging (Hint: We Eliminated the Packaging) Breaking the Mold At Motiv, we’re big fans of collaboration when it comes to sustainable product solutions and consumer experiences—which is why so many of our client relationships span decades. Leading pet food brand Canidae reached out to us to create a Read the full article…

To seize on the growing demand for plant-based milk in the US, Motiv helped NuMilk transition their revolutionary commercial milk making product into an easy to use consumer friendly system that would be readily welcomed into the home. Current market offerings are clumsy and messy. They’re mostly presses and traditional blenders with a built-in screen Read the full article…

As more consumers recognize the damaging effects that sun can have on unprotected skin but still want to have that sun-kissed look and feel, Hawaiian Tropic wanted to launch a line of sunless tanning solutions that would allow consumers to achieve a flawless streak-free glow any time of year. To achieve a successful line extension Read the full article…

Founded by a team of Pediatricians, Healthy Heights offers nutritional products that help enrich children’s lives. To address their expanding line, Motiv created an updated identity to better reflect the brand’s new aspirational value proposition – Healthy Heights helps maximize your child’s potential. We also established a dynamic new package design to drive interest and Read the full article…

Motiv helped Burris design their new Oracle X Rangefinding Crossbow Scope – the first and most advanced optic for crossbows on the market. The goal was to create a bespoke look and feel for this new-to-the-world scope that distinguishes it from those used for rifles. Oracle X features one-touch range finding controls that instantly display Read the full article…

Motiv helped Singer break the sea of category sameness with fresh industrial and packaging design for their new SteamCraft line of professional irons. With OnPoint™ tip technology, these unique irons easily move around buttons, seams, and pleats for an expertly crisp finish. The SteamCraft irons are the perfect addition to Singer’s portfolio of high-quality sewing Read the full article…

Motiv helped NutriBullet update the overall design language for their new line of personal blenders. As the world’s leading personal blender brand with over 40 million happy customers, NutriBullet has become a pioneer in health and wellness by delivering access to delicious smoothies. NutriBullet’s proprietary “nutrient extraction” technology unlocks the best of what food has Read the full article…

The industry standard used to be that brands establish themselves then strategically integrate into consumers’ lives, but recently we’ve seen a role reversal in this process. Rather than brands barging into the lives of their consumers with loud ads and intricate brand designs, they’re making consumers the center of more than just their sales numbers. Read the full article…

Motiv worked with Cholula Hot Sauce to respond to the incredible challenges now facing the foodservice industry. To help operators enhance consumer confidence in-store, Motiv was tasked with developing a hands-free hot sauce dispenser. With time to market a critical factor for Cholula, Motiv tapped another client, SimpleHuman and leveraged their hands-free dispensing expertise and Read the full article…