Top Factors When Designing The Packaging of a Product (Study)

Your brand’s packaging is more than just a container—it's a powerful tool for storytelling and customer engagement.  At Motiv, we recognize that the unboxing experience serves as a pivotal touchpoint…

Comments Off on Top Factors When Designing The Packaging of a Product (Study)

Make it Iconic: How Visual Brand Language Translates to Consumer Loyalty

Walk into any store or scroll through the ads on social media and it’s clear that consumer products are vying for your attention like never before. Branding, logos, iconography, typography—they’re…

Comments Off on Make it Iconic: How Visual Brand Language Translates to Consumer Loyalty

nutribullet Ultra blender wins coveted Red Dot Award

Boston-based design firm Motiv is thrilled to announce their client nutribullet® has received the prestigious and coveted Red Dot Award for Product Design for the Ultra blender. The Ultra expands…

Comments Off on nutribullet Ultra blender wins coveted Red Dot Award

Thinking Out Of The Box – Why The Out-Of-Box Product Experience Matters

These days, consumer product companies are doing everything they can to distinguish themselves from their rivals. Beyond the product itself, the out-of-box experience (OOBE) has emerged as a crucial element…

Comments Off on Thinking Out Of The Box – Why The Out-Of-Box Product Experience Matters

The Big Reveal – How Motiv Pushed Innovation Farther

Take a glance at any ceiling in virtually any classroom or corporate office around the world, and you’re bound to see ceiling tiles. Thousands of them. And plenty of those…

Comments Off on The Big Reveal – How Motiv Pushed Innovation Farther

INSIGHTS & INNOVATIONS: An Interview with Laurence Lee of Simatelex

At Motiv, we’re deeply engrained in the world of consumer products—from design and engineering to packaging and marketing. For years, Simatelex has been a valued client, partnering with Motiv to…

Comments Off on INSIGHTS & INNOVATIONS: An Interview with Laurence Lee of Simatelex