Make it Iconic: How Visual Brand Language Translates to Consumer Loyalty

Walk into any store or scroll through the ads on social media and it’s clear that consumer products are vying for your attention like never before. Branding, logos, iconography, typography—they’re…

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nutribullet Ultra blender wins coveted Red Dot Award

Boston-based design firm Motiv is thrilled to announce their client nutribullet® has received the prestigious and coveted Red Dot Award for Product Design for the Ultra blender. The Ultra expands…

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Thinking Out Of The Box – Why The Out-Of-Box Product Experience Matters

These days, consumer product companies are doing everything they can to distinguish themselves from their rivals. Beyond the product itself, the out-of-box experience (OOBE) has emerged as a crucial element…

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The Big Reveal – How Motiv Pushed Innovation Farther

Take a glance at any ceiling in virtually any classroom or corporate office around the world, and you’re bound to see ceiling tiles. Thousands of them. And plenty of those…

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