To seize on the growing demand for plant-based milk in the US, Motiv helped NuMilk transition their revolutionary commercial milk making product into an easy to use consumer friendly system that would be readily welcomed into the home. Current market offerings are clumsy and messy. They’re mostly presses and traditional blenders with a built-in screen Read the full article…

Motiv helped Burris design their new Oracle X Rangefinding Crossbow Scope – the first and most advanced optic for crossbows on the market. The goal was to create a bespoke look and feel for this new-to-the-world scope that distinguishes it from those used for rifles. Oracle X features one-touch range finding controls that instantly display Read the full article…

Motiv helped Singer break the sea of category sameness with fresh industrial and packaging design for their new SteamCraft line of professional irons. With OnPoint™ tip technology, these unique irons easily move around buttons, seams, and pleats for an expertly crisp finish. The SteamCraft irons are the perfect addition to Singer’s portfolio of high-quality sewing Read the full article…

Motiv worked with Cholula Hot Sauce to respond to the incredible challenges now facing the foodservice industry. To help operators enhance consumer confidence in-store, Motiv was tasked with developing a hands-free hot sauce dispenser. With time to market a critical factor for Cholula, Motiv tapped another client, SimpleHuman and leveraged their hands-free dispensing expertise and Read the full article…

In the second part of our webinar series titled “Intellectual Property and Branding for Startups: Legal and Design Best Practices, and Real World Considerations,” a seasoned entrepreneur from startup Revolution Cooking and four respected professional advisors provided a behind-the-scenes look at the process of launching a product. The program took place on June 25, 2020 and Read the full article…

Christina reviews a number of issues facing companies looking both to establish trademarks as well as those needing enforce and protect them. We invite you to read her interview, and as always, welcome your thoughts and comments. With a joint Juris Doctorate and Masters of Public Health degree, Christina Licursi is not your typical trademark Read the full article…

Neil P. Ferraro brings a unique perspective to his work as a patent attorney. He is a former mechanical engineer that also holds five product patents for work that was done with an engineering employer. This experience shapes the interactions he has with inventors every day since he knows what it’s like to be in their Read the full article…

If Hemingway Were Writing Today… This Qwerkywriter keyboard – which looks, feels and sounds like a traditional typewriter – has been around since 2016. It was still classified a new product at this year’s Consumer Electronics Show, where we saw it in person for the first time. Despite a hefty price tag of $250, it’s Read the full article…

Art + Science Meet in the Kitchen: These small kitchen appliances from SMEG, as well as large appliances like this Bluestar oven, represent great examples of the growing trend of product personalization. In terms of the product’s basic form, both brands have created items with traditional and classic designs; but with the addition of distinctive Read the full article…

For startups, both intellectual property and branding are critical to success. Legal and design aspects are closely related, and must be carefully coordinated when bringing a product to market. Even when companies are familiar with best practices, their approaches may collide with the reality of building a business. To Learn More and Register for this Read the full article…