Here's a great read from Entrepreneur magazine, featuring iRobot's repositioning of the value proposition for Roomba, its robotic vacuum cleaner. According to Dwight Brown, iRobot's senior VP of global marketing,…
Whether the design task involves a product or packaging, most often our goal is to create enduring solutions that will stand the test of time; not only to amortize product…
In his interview with Motiv, Steve Berg – Managing Partner of the Boston-based private equity firm Castenea Partners – provides a candid behind-the-scenes view into how his firm helps emerging…
We’re always studying “fringe markets” that don’t represent mainstream tastes, because they can provide meaningful insights into future consumer preferences. Counter-culture trends also help fuel our ideas for design and…
In his interview with Motiv, Nick Lazaris -- the former President and CEO of Keurig and other successful ventures -- provides insight into the underlying razor / razor-blade business model on which…
In his interview with Motiv, Sam Aquillano, the founder and executive director of Design Museum Foundation provides insights into his nomadic, multi-site design museum operating in Boston, Portland and San Francisco. Sam's…
Don’t miss the upcoming HBR webinar, scheduled for July 26th, based on our recent Harvard Business Review article, The Internet of Things: Design, Not Just Technology co-authored by technologist Scott…
Nobody likes to hear, “I told you so…,” but we predicted a significant product design trend back in January. So we’re feeling pretty good about Motiv’s ability to see where…
Motiv teamed up with noted technologist Scott Nelson to provide some practical guidance on how companies can succeed in the new user-driven world of Internet of Things (IoT) Version 2.0.…
In his interview with Motiv, design legend Bruce Hannah provides the backstory for some of his 50+ year career highlights, including: - How design student perspectives have changed over the…