Product Repositioning Pays Off for iRobot

Here's a great read from Entrepreneur magazine, featuring iRobot's repositioning of the value proposition for Roomba, its robotic vacuum cleaner. According to Dwight Brown, iRobot's senior VP of global marketing,…

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Insights and Innovations: Steven Berg

In his interview with Motiv, Steve Berg – Managing Partner of the Boston-based private equity firm Castenea Partners – provides a candid behind-the-scenes view into how his firm helps emerging…

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Seeking Future Design Trends in Fringe Markets

We’re always studying “fringe markets” that don’t represent mainstream tastes, because they can provide meaningful insights into future consumer preferences. Counter-culture trends also help fuel our ideas for design and…

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Insights and Innovations: Nick Lazaris

In his interview with Motiv, Nick Lazaris -- the former President and CEO of Keurig and other successful ventures -- provides insight into the underlying razor / razor-blade business model on which…

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Insights and Innovations: Sam Aquillano

In his interview with Motiv, Sam Aquillano, the founder and executive director of Design Museum Foundation provides insights into his nomadic, multi-site design museum operating in Boston, Portland and San Francisco. Sam's…

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Insights and Innovations: Bruce Hannah

In his interview with Motiv, design legend Bruce Hannah provides the backstory for some of his 50+ year career highlights, including: - How design student perspectives have changed over the…

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