As more consumers recognize the damaging effects that sun can have on unprotected skin but still want to have that sun-kissed look and feel, Hawaiian Tropic wanted to launch a line of sunless tanning solutions that would allow consumers to achieve a flawless streak-free glow any time of year. To achieve a successful line extension Read the full article…

Founded by a team of Pediatricians, Healthy Heights offers nutritional products that help enrich children’s lives. To address their expanding line, Motiv created an updated identity to better reflect the brand’s new aspirational value proposition – Healthy Heights helps maximize your child’s potential. We also established a dynamic new package design to drive interest and Read the full article…

Motiv helped NutriBullet update the overall design language for their new line of personal blenders. As the world’s leading personal blender brand with over 40 million happy customers, NutriBullet has become a pioneer in health and wellness by delivering access to delicious smoothies. NutriBullet’s proprietary “nutrient extraction” technology unlocks the best of what food has Read the full article…

The industry standard used to be that brands establish themselves then strategically integrate into consumers’ lives, but recently we’ve seen a role reversal in this process. Rather than brands barging into the lives of their consumers with loud ads and intricate brand designs, they’re making consumers the center of more than just their sales numbers. Read the full article…

  I don’t remember a feeling of denial—only dread. It was Monday, March 16 and we had just made the decision to have our employees work from home. In a very real way, everything was about to change. What we didn’t know at the time but have learned in the seven months since, Motiv is remarkably Read the full article…

Davio’s Northern Italian Steakhouse Mechanic is a highly successful, Boston-based, national restaurant chain featuring simple, regional Italian foods. Davio’s has leveraged its culinary excellence by making some of its “locally made” products available at many fine food stores across New England. Motiv is proud to have played a role in helping bring to market its Read the full article…

Motiv was recognized by the Industrial Designers Society of America (IDSA) at its 39thannual IDEA Ceremony and Gala in Chicago, as a recipient of an IDEA 2019 Award for its packaging design on behalf of Drinkworks™ Home Bar. IDEA is one of the most the most prestigious and rigorous design competitions in the world. This year, the Read the full article…

Kay Allison is a legend in the marketing world. She’s been a senior executive at big name consultancies like J. Walter Thompson, and run her own highly successful agency, The Energy Infuser. She’s supplied the creative genius behind many well-known campaigns, specializing in helping mature brands and companies to grow organically. Her gift has been Read the full article…

The International Housewares Association (IHA) reports that the Keurig K-Elite single-serve K-Cup pod hot and cold iced coffee maker is among the “year-round bestsellers” at national retailer Bed Bath & Beyond. Motiv designed this brewer for Keurig as part of a collection that celebrates the original B50 brewer design that we created back in 2003. The Read the full article…

Motiv helped Drinkworks® – a joint venture between Keurig Dr Pepper and Anheuser-Busch InBev – to design the packaging eco-system for their new, disruptive home beverage system. The Drinkworks mission is to make the entire drinking experience more remarkable through innovation. They are transforming the way you buy, create, and enjoy your favorite cocktails, beer and Read the full article…