Design to help you look good

As more consumers recognize the damaging effects that sun can have on unprotected skin but still want to have that sun-kissed look and feel, Hawaiian Tropic wanted to launch a…

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Nutrition never looked so good

Founded by a team of Pediatricians, Healthy Heights offers nutritional products that help enrich children’s lives. To address their expanding line, Motiv created an updated identity to better reflect the…

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How is the relationship between brands and consumers evolving?

The industry standard used to be that brands establish themselves then strategically integrate into consumers' lives, but recently we’ve seen a role reversal in this process. Rather than brands barging…

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How Motiv helped Davio’s Introduce Its New Line of Italian Sausage

Davio’s Northern Italian Steakhouse Mechanic is a highly successful, Boston-based, national restaurant chain featuring simple, regional Italian foods. Davio’s has leveraged its culinary excellence by making some of its “locally…

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Meet Kay Allison: On a Mission to Create Healthy Foods

Kay Allison is a legend in the marketing world. She’s been a senior executive at big name consultancies like J. Walter Thompson, and run her own highly successful agency, The…

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Keurig K-Elite Is Year-Round Bestseller at Bed Bath & Beyond

The International Housewares Association (IHA) reports that the Keurig K-Elite single-serve K-Cup pod hot and cold iced coffee maker is among the “year-round bestsellers” at national retailer Bed Bath &…

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