Motiv is proud to announce that our client, Drinkworks™ has received a 2019 AmeriStar Award in the Household Products Category from the Institute of Packaging Professionals (IoPP). IoPP selects the best packages of the year in one of the industry’s oldest and most prestigious design competitions. The Drinkworks Home Bar is transforming the way people Read the full article…

If Esther Suen ran a publicly listed American company, her name would probably be well-known on Wall Street and Main Street, and her accomplishments as the head of a major manufacturing firm would be well-documented in the business press. Conversely…given Esther’s low-key, down-to-earth personal style…she would just as likely avoid all the publicity and simply Read the full article…

Motiv is honored to have played a role in the commercialization of the Drinkworks Home Bar by Keurig® The new drinkmaker appliance, featuring a pod-based system consisting of 24 different adult beverage recipes, can prepare bar-quality cocktails, brews, ciders and more at home with the touch of a button. This new technology makes it possible Read the full article…

Finally® was founded on the notion that people should not have to sacrifice light quality for energy efficiency and long life. Based on this belief, CEO and Founder, John Goscha, set out on a mission to elevate the standard of energy efficient lighting. He assembled a team to modernized Tesla’s original technology and successfully developed Read the full article…

Here are a few un-retouched photos straight from the Motiv Scrapbook, from our 2018 Staff Outing last week: a 3-hour evening cruise around Boston Harbor on The Majestic, a luxury party boat at least four times the size of the ill-fated S.S. Minnow. It was smooth sailing all the way, but we told the Skipper Read the full article…

HOW Design Live Conference seeks to connect the Boston design community, to provide inspiration from industry icons, to teach new design techniques, and to enable like-minded creatives to network and share ideas. The 2018 program featured nearly 100 sessions focused on design and creativity; branding and packaging; tools and resources; as well as career advancement. Read the full article…

Over the past 75 years, The National Hardware Show has been a great way to remain up-to-date on the hardware and home improvement industry; to gain a first-hand perspective on new product and consumer trends. To stay connected with the industry and connect with clients, Motiv typically attends this show each year, and 2018 was Read the full article…

In the eCommerce era, manufacturers have lost control over how and why consumers select their products. Over the past decade, the online channel growth has caught many companies flat-footed, and unable to adapt to the reconfigured market landscape. In this Industry Today article, Motiv offers 3 specific ways that companies can manage brand perceptions and re-gain Read the full article…

Very often, a new product isn’t celebrated for its beauty, innovation or enduring design when it’s first launched. It can take years for consumers to recognize a product as a bona fide game changer, and to acknowledge its status as a cultural icon. Keurig Canada, founded in 1919 by Albert-Louis Van Houtte, has played an Read the full article…

Founded by pediatrician Dr. Zak Zarbock, Zarbee’s Naturals™ went to market in 2008 with a safe, drug-free, vitamin-enhanced cough syrup for children that’s based on the effectiveness of dark honey for calming coughs and soothing irritated throats. That success has led to other products, including its new line of Honey Cough Soothers, a premium product that’s redefined Read the full article…