As more consumers recognize the damaging effects that sun can have on unprotected skin but still want to have that sun-kissed look and feel, Hawaiian Tropic wanted to launch a line of sunless tanning solutions that would allow consumers to achieve a flawless streak-free glow any time of year. To achieve a successful line extension Motiv created a packaging system that expressed the Hawaiian Tropic brand while differentiating the sunless tanning line from the core sun care products. A simple but effective architecture and color code make it easy for consumers to select the perfect product to fit their needs.

At Motiv, we are an integrated product design firm specializing in consumer products for companies in various industries. Contact us to get started.