As more consumers recognize the damaging effects that sun can have on unprotected skin but still want to have that sun-kissed look and feel, Hawaiian Tropic wanted to launch a line of sunless tanning solutions that would allow consumers to achieve a flawless streak-free glow any time of year. To achieve a successful line extension Motiv created a packaging system that expressed the Hawaiian Tropic brand while differentiating the sunless tanning line from the core sun care products. A simple but effective architecture and color code make it easy for consumers to select the perfect product to fit their needs.