Thinking Out Of The Box

These days, consumer product companies are doing everything they can to distinguish themselves from their rivals. Beyond the product itself, the out-of-box experience (OOBE) has emerged as a crucial element in achieving this goal—so much so that unboxing videos have become an unexpected viral trend. The OOBE is everything consumers experience when they first open a product: packaging, presentation and even setup instructions. A great out-of-box experience ensures a smooth and easy unboxing and set-up process, with minimal frustration or confusion from consumers

At Motiv, we thrive on creating out-of-box product experiences that consumers remember and share—building loyalty to your brand and increasing word-of-mouth awareness.

How to Improve Your Out-of-Box Experience

Here are five ways to improve out-of-box experience for your product:

Make a great first impression
Enhance perceived value
Build emotional connection
Focus on ease of use
Differentiate in a crowded market

Make a Great First Impression

Never has the saying “you never get a second chance to make a first impression” been truer. The out of box experience is the first touchpoint between your consumers and your brand.

A Motiv-designed, thoughtfully crafted OOBE immediately captivates the consumer’s attention and sets the tone for their entire interaction with your product. A visually appealing package and a thrilling unboxing process leaves a lasting positive impression.

Enhance Perceived Value

A premium out-of-box experience communicates quality and value to your consumers. In fact, packaging alone can make consumers view your products as higher quality and worth when they see the effort you’ve put into your packaging experience. This perception can justify premium pricing and help you retain consumers.

Build Emotional Connection

Of course, successful brands go beyond functional utility—they create emotional connections with consumers.

The best out-of-box experiences tap into consumers’ emotions, making them feel valued and appreciated. Whether it’s a simple thank you note or a cleverly designed package that sparks joy, these elements resonate emotionally and contribute to lasting brand loyalty.

Focus on Ease of Use

The OOBE is also an opportunity to guide consumers through the initial setup and usage of your product. Clear, concise instructions and intuitive packaging can significantly reduce frustration.

When consumers find the process straightforward and enjoyable, they associate the positive experience with your brand, increasing the likelihood of repeat purchases.

Differentiate in a Crowded Market

Critically, in markets saturated with similar products, the out-of-box experience becomes a powerful tool for differentiation. It lets your brand stand out by creating a unique, memorable experience that your competitors just can’t replicate.

Consumers are more likely to choose a product that offers more than just functionality—they want an experience that enriches their lives.