Ideas for the ‘Uncategorized’ Category

Join Us on April 4th for this Webinar On IP and Branding Best Practices

Posted by Paul Metaxatos

For startups, both intellectual property and branding are critical to success. Legal and design aspects are closely related, and must be carefully coordinated when bringing a product to market. Even when companies are familiar with best practices, their approaches may collide with the reality of building a business.

To Learn More and Register for this Webinar, Click here.

2019 Consumer Electronics Show Observation #2: Technology Can Revive Seemingly Outdated Products

Posted by Paul Metaxatos

Smartphones have replaced traditional point-and-shoot cameras. But Smartphones still can’t produce a physical, print photograph. So iconic camera companies like Kodak and Polaroid have combined digital technology with advanced papers that enable consumers to capture, print and share high quality, full color images instantly. Technology has allowed old dogs to do old tricks even better than before.

2019 Consumer Electronics Show Observation #1: Technology is Embedded in Everything

Posted by Paul Metaxatos

Increasingly, some level of technology is being embedded in all types of consumer products. Some of this technology integration – a smart bicycle helmet that combines protection with a communication function; or voice-controlled appliances in the bathroom – can provide incremental value to end-users. We wondered about the need for a self-cleaning kitty litter box…but for cat lovers, this might be just what they’re looking for.

Eagles’ Call Magazine Recognizes Motiv Creative Director James McGee

Posted by Paul Metaxatos

Motiv creative director, James McGee, is featured this month in Eagles’ Call Magazine, published by the National Eagle Scout Association (NESA.) The article describes how James’ interest in product design is rooted in his Scouting experience. In addition to his design talent, Motiv’s clients also benefit from the personal values and leadership training he gained on his path to Eagle Scout rank.

Motiv Recognized for Drinkworks Product Launch

Posted by Bill Sterling

Motiv is honored to have played a role in the commercialization of the Drinkworks Home Bar by Keurig® The new drinkmaker appliance, featuring a pod-based system consisting of 24 different adult beverage recipes, can prepare bar-quality cocktails, brews, ciders and more at home with the touch of a button. This new technology makes it possible for anyone to be a great bartender.

How Motiv Helped Mechanic Advisor Change the Way Auto Repair Shops Communicate with Customers

Posted by Paul Metaxatos

Mechanic Advisor is a marketing platform and telematics device that helps auto repair shops acquire new customers and drive existing customers back to the shop to perform regular maintenance and necessary services. They stay connected and create customers for life. Motiv is proud to have played a role in helping to commercialize this totally integrated service.

Meet John Werner: His mission is to connect people, networks and ideas

Posted by Paul Metaxatos

In his interview with Motiv, John Werner – Executive-in-Residence at the Cambridge-based startup accelerator, Cogo Labs – provides insight into the mind of someone we consider to be a bona fide innovator and change agent.

Our conversation with John covers a broad range of topics, including how he’s created his own career path; the important differences between Augmented Reality and Virtual Reality; why the Smart Phone will be replaced in 5 years; and the role science and technology needs to play in saving the environment. On the personal side, John also discusses the role photography plays in his life, and his experience as a world-class athlete who’s competed in scores of Ironman and Half-Ironman competitions.

Learn what drives John, and benefit from his ideas on how technology is changing your world. Click here to read John’s interview.

How Motiv Helped Finally Light Bulb Change the Way People See the World Around Them

Posted by Bill Sterling

Finally was founded on the notion that people should not have to sacrifice light quality for energy efficiency and long life. Based on this belief, CEO and Founder, John Goscha, set out on a mission to elevate the standard of energy efficient lighting. He assembled a team to modernized Tesla’s original technology and successfully developed a new light bulb that is changing the industry. Motiv is proud to have played a role in bringing that bulb to market.

Thermacell Scores a Triple Play for Radius Zone!

Posted by Paul Metaxatos

Kudos to our client, Thermacell, for their 3 well-deserved marketplace recognitions for its Radius Zone Insect Repeller. The product gained glowing endorsements from these highly regarded sources:

Popular Mechanics gave Radius its Editor’s Choice Awardat the Outdoor Retailer Summer Show.

New York Times Wirecutter recognized Radius as “The Best Mosquito Control Gear for Your Patio or Yard.”

Outside Magazine included Radius as part of its “The Best Car Camping Gear of 2018” feature.

The Thermacell Radius Zone creates a 110-square-foot mosquito-free zone around a campsite or back yard, using low-level heat to vaporize a natural chrysanthemum-based repellent. Powered by a lithium ion battery that lasts six hours per charge, Radius is scent-free, compact and travel friendly.

Motiv’s Summertime Boston Harbor Tea Party

Posted by Bill Sterling

Here are a few un-retouched photos straight from the Motiv Scrapbook, from our 2018 Staff Outing last week: a 3-hour evening cruise around Boston Harbor on The Majestic, a luxury party boat at least four times the size of the ill-fated S.S. Minnow. It was smooth sailing all the way, but we told the Skipper to stay within swimming distance from the shore…just in case.

Our 2018 outing was quite a step up from Motiv’s summer “backyard” parties held in prior years…complete with fancy long dresses, lobster sliders and gazpacho shooters. And despite having the entire boat to ourselves, everyone stuck pretty close together…either because of the camaraderie, or our proximity to the bar.

Either way, it was great fun to socialize outside of the office. The evening ended with a bang: we witnessed the USS Constitution (“Old Ironsides”) firing its cannon, a tradition that’s been performed at sunset for more than 200 years. Plans are already in the works for Motiv’s 2019 outing, and office rumors are that it might involve a SpaceX trip around the moon. Stay tuned.

 

   

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