Packaging Design

Effective packaging works hard for your brand, creating a human connection, conveying your brand's promise, and—most importantly—building trust. In short, your packaging design plays a crucial role in not only functionality but also in marketing. With twenty years of packaging experience, deep materials expertise, and close relationships with reliable vendors, Motiv designs innovative packaging that embodies the ideals of beauty, practicality, honesty, and sustainability.

At Motiv, packaging design is a multidisciplinary field that combines aesthetics, functionality, and regulatory compliance to create one-of-a-kind solutions. It’s a critical element of marketing and product development, and we take pride in creating packaging that becomes a true part of the brand experience.

Here is what we focus on with every packaging design

Brand Identity

Packaging serves as one of the most powerful branding tools. It communicates a brand's identity, values, and personality—and consistency in packaging design helps build brand recognition.

Shelf Presence

This is a place where we really thrive—optimizing your packaging design for shelf visibility and appeal. It has to catch the shopper's attention, communicate key product attributes, and sway customers to choose your product over a competitor’s.

Consumer Experience

A well-designed package enhances the overall consumer experience. It should be easy to open, handle, and store—because user-friendly packaging contributes to customer satisfaction and loyalty.

Protection

Of course, one of the primary functions of packaging design is to keep your products safe during transportation, handling, and storage. Motiv-designed packaging provides a barrier against environmental factors like moisture, light, heat, and contaminants.

Product Safety

Our packaging design firm ensures that the product is safe to use and consume. We bring this to life with tamper-evident features and child-resistant closures for certain products.

Cost Efficiency

Motiv packaging design is cost-effective—taking into consideration materials, production processes, and transportation. Efficient packaging reduces manufacturing and shipping costs while minimizing environmental impact.

Sustainability

With growing environmental concerns, sustainable packaging design has become increasingly important. We have extensive knowledge of the latest eco-friendly materials and experience with minimizing excess packaging to reduce the carbon footprint of products.

Adaptability

Our packaging design considers variations in product sizes, seasonal promotions, and special editions. We focus on flexibility to accommodate future changes without a complete redesign.

Featured Case Study: Imagine Chocolate

See how Motiv set out to create a brand destined to be an unforgettable New Year’s gift.

Our Process

Step 1

Fill out the form

Step 2

Schedule a Consultation

Step 3

Send brief and specifications

Step 4

Get a Quote

Packaging Capabilities

Receive a custom evaluation of your packaging and achieve higher brand visibility, increased sales and more satisfied customers.

Case Studies

Explore recent case studies for product packaging design.

Hawaiian Tropic

Positioning and package design for the sun care leader

iRobot

Motiv designed bold packaging and powerful messaging for the launch of the iRobot Roomba 980.

Zarbee's

Motiv designed memorable and colorful packaging for more than 50 SKUs in the Zarbee’s line, including cough soothers, vitamins, and supplements.

Additional Services

We offer a number of product and packaging design services.

From Our Blog

Imagine What We Can Do Together

Connect with our packaging design firm to get started with your next project.

Reach Out to Our team

Connect with a product and packaging design expert at Motiv to get started with your next project.

    Frequently Asked Questions

    Packaging design ties together form, structure, materials, color, imagery, typography, and regulatory information with additional design elements to make a product suitable for sale. To put that into a simpler form: Your packaging is an element of your marketing strategy.

    A well-designed package can make consumers purchase a product regardless of other less-expensive substitutes. Typically, product packaging is linked with the product’s quality and legitimacy. Based on our experience, consumers tend to be convinced of the product’s quality based on the attractiveness of the packaging design.

    The “out-of-box” experience is a brand’s first impression a customer gets of something they bought when they take it out of packaging and start to use it. This experience covers the unboxing, product setup, and initial use of a product.