Integrated Packaging Design for Consumer Products

Effective packaging design for consumer products should work hard for your brand, creating a human connection, conveying your brand’s promise, and—most importantly—building trust. In short, CPG packaging design for consumer product goods play a crucial role in not only functionality but also in marketing.

At Motiv, our packaging design agency prides itself as responsive partners for our clients. We collaborate with companies to design product packaging that embodies the ideals of beauty, practicality, honesty, and sustainability.

Brands We've Worked With

We Create Packaging
Experiences.

Packaging Design Services

CPG packaging design blends aesthetics, functionality, and regulatory compliance to create unique solutions. Our creative agency specializes in packaging design that becomes a true part of the brand experience.

Research
Structure
Production
Brand Identity
Collateral

Research Capabilities

We leverage insights, strategic positioning, consumer feedback, and creative prototyping to craft packaging that resonates with audiences and strengthens brand messaging.

Market research
Brand positioning
Prototyping and mockups
Consumer feedback
Messaging development

Structure Capabilities

We focus on creating innovative, functional packaging that enhances usability, ensures optimal material performance, and delivers a memorable unboxing experience.

Structural & Functional Design
Packaging Engineering
Material testing
Usability Testing
Unboxing and out-of-box experience

Production Capabilities

We ensure that packaging meets regulatory standards, adheres to labeling requirements, and manages print production for seamless, high-quality results.

Regulatory Compliance & Claim
Labeling Compliance
Print Production Management

Brand Identity Capabilities

We create compelling packaging design that reflects and strengthens brand identity, captures consumer attention, and communicates a clear, distinctive message.

Concept Development
Brand Identity
Rebranding
Packaging Redesign
Graphic Design & Branding
Illustration

Supporting Collateral

To support your packaging efforts, we design engaging visuals, content, and digital assets that strengthen your brand presence across multiple platforms.

Video production for how product works
Photography & Visualization
Supporting materials and merchandising
Information Architecture & Collateral (Guides)
Digital Media
Advertising Design
Visual Brand Guidelines

“Help us establish premium brand positioning in the cough drop category through disruptive package design.”

– Bret Furio, CEO, Zarbee’s Naturals

Featured project

Motiv Transforms Zarbee’s into a Trusted Holistic Health Brand

Through disruptive packaging design, Motiv helped Zarbee’s make the leap from children’s brand to an everyday, trusted holistic brand offering health and wellness for everyone.

Our Work

With over twenty years of experience, we work closely with our clients, collaborating with them to help deliver beautiful and functional packaging design.

Revolution

Our agency ignited a revolution by redesigning the packaging for the ubiquitous toaster.

Drinkworks

Motiv collaborated with Drinkworks to design packaging that reflects the machine’s spirit and each drink profile.

iRobot

Motiv developed bold packaging for the Roomba 980, emphasizing its powerful features and aligning with iRobot’s brand principles.

Exergen

Exergen is the leader in non-invasive temperature tech, with trusted devices used by NASA, hospitals, and consumers nationwide.

Hawaiian Tropic

Motiv helped Hawaiian Tropic refresh its identity and packaging to appeal to SPF-conscious consumers while staying true to its sun-loving roots.

High Liner

Motiv simplified Sea Cuisine’s identity and packaging, turning its frozen seafood from overlooked to unmistakable.

Our Agency

"At Motiv, we apply design disciplines and management, with particular emphasis on building brands from creating the initial brand strategy to tactical implementation. I feel that's what sets us apart from other packaging design agencies".

Bill Sterling

Principal of Motiv

Packaging Design for Major Categories

We collaborate with companies across major consumer categories to create functional and durable packaging that enhances the brand experience.

Home Appliance Packaging

Food
Packaging

Electronics Packaging

Health & Wellness Packaging

Don’t see your industry?

The Latest in Packaging Design

Read our insights on consumer packaging design from our blog.

Why Brands Benefit from Outsourcing Product and Packaging Design

6 Signs Your Brand Needs a Packaging Redesign

What is Sustainable Packaging? Everything Brands Should Know

Our Blog ▷

Let's Get Started

Imagine what we can do together. Connect with us to get started on packaging design.

Packaging Evaluation Workshop

Receive a custom evaluation of your product packaging design and achieve higher brand visibility, increased sales and more satisfied customers.

Packaging Design FAQS

What is packaging design?

Packaging design ties together form, structure, materials, color, imagery, typography, and regulatory information with additional design elements to make a product suitable for sale. To put that into a simpler form: Your packaging is an element of your marketing strategy.

Why is great packaging design important?

Well-designed packaging design can make consumers purchase a product regardless of other less-expensive substitutes. Typically, product packaging is linked with the product’s quality and legitimacy. Based on our experience, consumers tend to be convinced of the product’s quality based on the attractiveness of the packaging design.

What does "out-of-box" experience mean?

The “out-of-box” experience is a brand’s first impression a customer gets of something they bought when they take it out of packaging and start to use it. This experience covers the unboxing, product setup, and initial use of a product.

How do you work with clients?

At the highest level, our process is highly collaborative. Our CPG packaging design agency will begin by reviewing a brief document from the client. We then discuss it with them to better understand the consumer/user needs, packaging requirements, marketing plan, brand guidelines, schedule, budget, and other relevant factors. After that, we develop a detailed, phase-by-phase proposal to meet the specific needs and objectives of the client.

How can I get started working with your packaging design firm?

When we engage with a customer, the following items are helpful for our agency when getting started with a packaging design project: