A Single-Cup Revolution
Motiv did more than design a brewer. We helped spark a revolution. In 2003, Motiv worked with Keurig to develop
the first single-cup brewing system for the home. The now iconic
B50 brewer quickly grew into a broad, distinctive series of retail and commercial brewers. Since the beginning of our relationship, Motiv has collaborated with Keurig to design a clean, fresh embodiment of the brand, and we continue to partner to
develop innovative product lines, as well as marketing and
Design That Goes “Thunk”
Simplicity and convenience are synonymous with the Keurig brand. But there is something else ubiquitous with Keurig brewers: the iconic feel of the bale. The satisfying ‘thunk’ as you push down on the lever is a trademark of the Keurig brand. Motiv designed this signature mechanism, borne from a strategic brainstorm session using Legos. It’s a design feature still in use on Keurig brewers today, recently refined when we designed the Keurig 2.0 series.
Reinventing the Original
The original single-cup brewing system we designed for Keurig featured simplicity, convenience, and the promise a perfect cup every time. So we asked: How do you improve on a design that invented a category and changed the game? We built the Keurig 2.0 Brewing System on the same laurels, with a host of notable innovations, including an intuitive UI to customize your beverages and a carafe for when you need more than one cup. Motiv worked side-by-side with the company’s marketing and engineering teams to develop the 2.0’s fresh visual brand language and deliver designs for the full line-up of brewers, from the full size K500 to the compact K200 in record time.
Product, Strategy, Packaging, Product Development, Merchandising, Communications, UI, Website