Exergen is the undisputed leader in non-invasive temperature technology. From NASA’s labs to your local hospital, they’ve built a reputation on reliable, cost-effective, and ultra- precise devices. Their lineup even includes a consumer model temporal thermometer — available at top retailers and used by leading hospitals across the U.S.
Exergen’s TAT-2000C is packed with technology, but it's packaging? Not quite. They felt it wasn’t fully capturing their “Accuracy Matters” mantra or the advanced tech inside. Exergen wanted the packaging to show their commitment to quality. They wanted to capture the consumer in the aisle as they were deciding as to which thermometer to purchase. That’s where we came in. Motiv was ready to help Exergen bring their message to life on the shelves.
To get to the heart of what consumers are looking for, we started with some detective work. Our small-scale research study dove into real people’s thermometer choices. Why did they pick one model over another? What features and messaging were most important?
Next, we scoped out the competition, studying thermometer packaging in stores and online. We didn’t stop there; we also looked at best-in-class packaging in other related product categories. This gave us valuable insights and helped shape the goals for Exergen’s packaging refresh.
