Zarbee’s made its name soothing kids’ coughs with a simple, doctor-invented idea: medicinally, honey works. Our work with the brand started with products for children, and developed into a line for adults.
Insights & Strategy | Brand Design | Industrial Design | Packaging | Merchandising
When it came time to expand into adult wellness, Zarbee’s asked us to help the brand evolve, without losing its warm soul and deep consumer trust. We infused a more sophisticated voice and image that parents could easily identify in the medicine aisle, and adults could proudly keep on their nightstand.
Right at the top, a small but powerful opportunity. We created a cap inspired by the structure of a beehive, furthering Zarbee’s honey heritage while giving the bottle a memorable identity on the shelf. We also incorporated fun, cartoon-like illustrations to appeal to a younger audience.
Inspired by the hexagonal geometry of the honeycomb, we designed a distinctive box that nods to Zarbee’s honey heritage while carving out a unique presence on shelf. Paired with natural craft materials and vibrant SKU differentiation, the packaging expresses a modern take on nature and reflects the simple, effective ingredients found inside every soother.
Motiv unified Zarbee’s baby, kids, and adult product lines into one cohesive system. Across more than 50 SKUs, we crafted packaging that communicates “clean, effective, no-junk” in a way that doesn’t feel too clinical. The result was a brand that still knows how to care for kids, but can now speak grown-up, too. Each element was re-imagined to feel natural, transparent, and more polished; with honey tones that glow, typography that breathes, and illustrations that make wellness feel uniquely approachable.
