We collaborated with Thermacell’s PE-backed management team for over seven years, elevating the brand’s look and feel, and in-turn supporting a sale to a large CPG conglomerate.
Insights & Strategy | Brand Design | Industrial Design | Engineering | Packaging
Thermacell partnered with Motiv to reinvent its mosquito repellent line and reach new markets; refreshing their rugged, outdoor-focused products and expanding into backyards, patios, and integrated home systems. Thermacell's core lineup was re-vamped and re-imagined, including their butane and mat-based repellents for outdoor enthusiasts, with improved usability and a cohesive, high-tech look. From there, we expanded the line into home and backyard use with new fuel-based solutions for daily protection.
We partnered with Thermacell to design and deliver the brand’s first electronic battery-powered repeller and pod system. Radius introduced a new level of simplicity and convenience to broaden appeal. This platform has since grown into a full family of products for every occasion.
Leveraging insights from Radius, we supported Thermacell's move into the smart home segment with the industrial design & packaging of LIV, a low-voltage system that safeguards expansive outdoor spaces with a single button press.
Thermacell's LIV packaging system is built for modularity, accommodating a diverse product lineup within a flexible packout. Each component is packaged individually, and clearly labeled to make installation simple and straightforward.
