Nutribullet first came to Motiv in 2016 looking for a design partner to refresh their core product. What resulted is a relationship that continues to deliver high performance products that enhance the consumer experience: morning, noon, and night. Over the years, we have continually refined and advanced the Nutribullet Visual Brand Language and extended it across a wide range of appliances unifying the look, feel, and user experience, while making each product the best in its category.
Insights & Strategy | Industrial Design | Engineering | Packaging | 3D Visualization | UI/UX Design
Nutribullet’s premium product was elevated with Ultra. The sleek, counter-worthy design deserves to be left out when not in use. Ultra is crafted from premium materials and features a clean, backlit user interface to aid ease of use. This blender is designed and engineered for convenience and quiet performance.
Flip delivers the same powerful blending of Nutribullet’s other blenders, but on-the-go. The double-walled, stainless steel thermal blend cup keeps frozen ingredients cold until they are ready to blend.
Nutribullet Flex features a clean and modern portable design for easy transport and carry. The motor base is detachable, allowing the user to only travel with just the easy-to-grip container, which can be easily popped into the dishwasher. The integrated flip handle does double-duty, preventing accidental activation.
The Nutribullet Turbo pairs an intuitive interface with a sleek, sculptural silhouette that fits right into any kitchen. Packing 1,000 watts into a compact single-serve design, it stays true to the Nutribullet brand's signature look while carving out its own identity—striking enough to earn a permanent spot on the counter.
Sleek, speedy, and smart. SmartSense was designed with intelligent programming, such as guided blending, that takes the guesswork out of mastering favorite recipes.
The Nutribullet Chill marked a distinctive step beyond blenders, bringing Nutribullet's design language into the world of frozen desserts. The challenge was how to flex into an entirely new product space, distinct enough to signal a new category, while staying true to Nutribullet’s brand identity. Honoring core design elements, like the signature wave detail at the base, and stretching out into new territories, like the more adventurous color palette, struck a balance between brand recognition and a fresh identity. All while keeping a compact, countertop-friendly footprint that stores away in seconds. Form alone wasn't enough, the Chill had to perform. Delivering creamier, more consistent results faster than other ice cream makers required a specially engineered blade system built for frozen textures. Five preset programs handle everything from ice cream and gelato to sorbet, frozen yogurt, and high-protein smoothie bowls, turning simple ingredients into deliciously smooth results. The twist-and-lock cup is even compatible with existing blade block cups across the blender lines, simplifying prep and cleanup too. A product that belongs in the family, even while breaking new ground.
