Kichler Lighting needed a single, elevated packaging system that could work seamlessly across two competing retailers, replacing two disconnected designs with one unified look tied to the brand's ongoing refresh. We developed a packaging concept that stands out from the lighting industry's "sea of sameness," pairing striking product photography with clear, shopper-focused information and product detail insets to support shoppability.
Insights & Strategy | Packaging
The design was engineered to flex across a wide range of packaging layouts, from vertical chandelier to wide vanity. To ensure consistency at scale, we also developed a full set of packaging guidelines comprising typography, layout, and imagery standards for future products.
