iRobot

A smarter, cleaner look.

As a long-term agency partner to iRobot, we began our engagement with the brand by developing dynamic visuals and messaging that were as powerful as the product, and made consumers feel welcomed into the brand family.

Insights & Strategy | Packaging | Merchandising | 3D Visualization

Swept up in the details.

iRobot's "Smart. Simple. Clean." principles needed to be clearly conveyed. Bold packaging across the product fleet cast the Roomba as the hero of the home, with strong visual language highlighting features like cleaning power and app connectivity. We also built a comprehensive brand toolkit, with photography and illustration directive, plus a messaging platform to guide internal teams and retailers on technical and consumer-facing content.

Guiding iRobot towards success.

Motiv created brand guidelines to align internal and external audiences on written and visual messaging—covering technical, conversational, and merchandising copy, along with guidance on using photography, illustrations, and other brand assets.

Evolving a visual story.

As iRobot's product library grew, so did the need for visuals to match. We created photo, video, and render assets that helped each product tier feel distinct without breaking from the family. Some assets had to explain exactly how Roomba worked: how it mapped, cleaned, or innovated. Others had to capture something entirely different, how it feels to hand off the mess. Capturing how Roomba was there in the background of real life, quietly cleaning up so owners could stay present for what mattered.

Retail assets that inform.

We designed a range of merchandising assets for in-store applications, helping extend the brand experience directly to the retail environment. By highlighting key product differentiators at the point of sale, these assets provide consumers with the information they need to make a confident, informed choice.

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