Imagine Chocolate

Global taste. Made local.

A local Boston-area chocolatier called on Motiv to design packaging for six distinct chocolate bars, each with its own origin story. Each chocolate bar tells a tale of place, craft, and creativity, wrapped in bold designs that are as unique as the chocolates inside.

Brand Design | Packaging

Building the framework.

Our graphic designers established a cohesive brand element that would unify the series of premium chocolates, so the rest of the visuals could be playful, eclectic, and imaginative. Then, each designer was paired with one of six chocolate varieties and directed to let their imagination run wild.

A name and packaging to remember.

Each chocolate variety was given a lively name that corresponded with the chocolate’s origin and flavor, fusing a dash of whimsy and delight. What resulted was a sleeve with illustrations that celebrated each bar’s origin.

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