Healthy Heights came to Motiv for a full branding and packaging refresh—one that kept their playful, kid-friendly spirit while sharpening clarity and shelf impact. Their original packaging was appropriate for a younger user, but the brand needed something that would grow with the consumer. The solution was less polarizing and more approachable for a teenage customer. A new logo, streamlined packaging information, and added story-driven illustrations were devised for a product that was not only easy to spot and grab on the shelf, but resonated with children and teens alike.
Insights & Strategy | Brand Design | Packaging
Our flexible design system transcends across pouches and canisters, with clear flavor distinctions and bold illustrations that fuse energy into every product and speak to the interests of teens.
