The good folks at Goodnature came to us with a challenge: design and engineer a smaller, more affordable version of their commercial cold press juicer, catering to juice shops and at-home juicing pro-sumer. The result was the Hummingbird: premium in look and feel, yet built with practicality and performance at its core. With this model, the brand’s humble, industrial roots remain, with approachable and sleek features that broaden its appeal.
Insights & Strategy | Industrial Design | Engineering | Packaging
A modern aesthetic was devised for Hummingbird while solving for the technical requirements including NSF certification. The juicer accommodates two press bin size options while maximizing shared components to streamline low volume production. From intuitive UI and UX design to robust engineering, every element of the Hummingbird was designed to deliver an intuitive and efficient juicing experience without compromising on quality.
