Our collaboration with Delta spans many years, across product design, packaging design, and merchandising. Together, we developed retail solutions that had a large impact on customer decision-making as well as shelf presence and performance.
Brand Design | Industrial Design | Packaging | Merchandising
We worked closely with the Delta team to elevate their existing brand, developing a packaging system and guidelines, photography, and in-store displays rooted in a classic step-up strategy–one that also mirrored how Delta's tubs, faucets, showerheads, and other bathroom fixtures are used in real life. Along the way, we enhanced the brand for greater legibility and shelf impact.
Our team redesigned Delta’s packaging for their complete line of kitchen and bath fixtures, to position them as a premium product line. This was based on an extensive audit we conducted, evaluating how Delta measured up to their competitors. What resulted was a clear messaging hierarchy and consistent brand language that improved product understanding, providing adequate information for sales conversion and improving shoppability.
The retail merchandising for Delta’s faucets and showerheads needed to prioritize immediate visual clarity, even before communicating product benefits. All end caps, side stacks, and retail displays were designed with a “grab and go” shopping mentality. Easy navigation, clear callouts, and reduced visual fatigue were all prioritized when designing the system. All of which effectively prompt consumers to make informed decisions and help bring the brand to the forefront of their minds.
Our industrial design team partnered with Delta to rethink the modern faucet. We sculpted clean lines, considered proportions, and intuitive touchpoints that balance everyday durability with refined aesthetics, working from concept sketch to production-ready finish. The result: faucets that don't just deliver performance, they elevate the daily ritual of turning on the tap.
With VersaCurl, Delta entered the competitive beauty segment with a detangling shower tool in need of lively packaging. We refined the brand strategy to resonate in this category while honoring Delta's core identity and brand architecture, and creatively adapted the brand typeface with subtle nods to haircare.
