Cirkul aimed to make drinking water more enjoyable. To bring that vision to life, Motiv refined the founders’ patented Sips concept, designing and engineering an adjustable cartridge-based system that infuses water with flavor while you drink.
Insights & Strategy | Brand Design | Industrial Design | Engineering | Packaging
Motiv designed the pod, consisting of the spout and flavor control system, as well as the ergonomic bottle, to act as one cohesive user interaction. To coincide with the direct to consumer product launch strategy, we developed a packaging system to support consumer interaction and repurchase of cartridges. The starter kit and out-of-box experience, as well as the flavor refill packaging, are a consistent, recognizable system that encourages choice and inspires daily use.
Cirkul came to us with a brand name, and we developed a logo and branding system, which can be easily extended to various product lines and support a major DTC launch.
