Making the Switch
Motiv worked closely with Masco’s marketing and R&D teams to launch Verve, an innovative company focused on automated wireless energy savings. Following an extensive investigation of the green building space, Motiv developed Verve’s brand identity and positioning, as well as its line of wireless switches and controls. To date, Verve lighting systems have been installed in thousands of hotel guest rooms, saving trillions of kilo Watt hours.
Research, Product, Strategy, Packaging, Content, Identity, Communications