Simplisafe is the award-winning home security system designed by a Harvard educated engineer. Our branding and product development teams helped bring this product to life.

Giving Consumers What They Want

Simplisafe founder Chad Laurans spotted an incredible opportunity in the home security space to give consumers what they really want: the freedom and flexibility to monitor wirelessly and without annual contracts. After completing category and user assessments, Motiv developed branding and positioning to make Simplisafe stand out in an impressive field of competition. We also created fresh designs for the wireless system components, an intuitive user interface, and packaging that speaks to brand’s simplicity. CNET calls Simplisafe a “better, smarter home security…an outstanding value.”

Research, Product, Strategy, Packaging, Content, Identity, Communications


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