How Motiv Helped WISP Take the Guesswork Out of Herbal Wellness

CannaKorp Inc. is a Massachusetts-based technology start-up company dedicated to simplifying and improving herbal vaporization. Motiv helped this innovative firm develop the world’s first single-use pod vaporizer system designed to deliver a clean, convenient and consistent user experience. The Wisp Vaporizing System – available in select US states and Canada – takes the guesswork out of Read the full article…
KBIS Yields Insights into Current Design Trends

The Kitchen & Bath Industry Show (KBIS) – held concurrently with the International Builders’ Show (IBS) – is a “must attend” event for Motiv each year. It’s an opportunity for us see the latest product innovations and trends, and to speak with kitchen and bath designers, dealers, architects, builders and remodelers from all over the Read the full article…
Insights & Innovations : Andy Gay and Garrett Waggoner

Our latest interview is with Andy Gay and Garrett Waggoner – the co-founders of the “Cirkul” personal hydration system – who provide the backstory on what drove them to establish their startup company right out of college, and how they intend to disrupt the beverage category. Our conversation with these two young entrepreneurs covers a Read the full article…
The Magic of the Season

The holidays got a whole lot brighter when Motiv took a hands-on approach to spread some festive cheer. Instead of choosing something off-the-shelf, our designers got creative to conjure up the perfect holiday gift. The goal? Provide absolute delight and surprise when opening the box. To celebrate the magic of the season, Motiv designers started Read the full article…
Boston Voyager Magazine Features Motiv

When Bill Sterling was asked by Boston Voyager Magazine to be featured in its series on “Boston’s most inspiring entrepreneurs and independent businesses,” he wasn’t sure if it was an advertising solicitation. To his surprise, the effort resulted in a nicely written profile on Motiv: how the firm got started, challenges he and Paul have Read the full article…
Insights and Innovations: Wendell Colson

Our latest interview is with inventor Wendell Colson – Vice President of Research & Development at Hunter Douglas – who holds more than 100 patents. Wendell provides a rare perspective on what inspires individuals who are hard-wired to always be seeking new and better solutions to everyday problems. Our conversation with Wendell covers a broad Read the full article…
If I Knew Then..

In its ongoing “If I Knew Then…” series, Crain’s Boston magazine asks executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy. This month, the column featured Motiv’s co-founder, Paul Metaxatos, who suggests jumping into the business ownership pool sooner, rather than later. According to Paul, “You need a lot of energy Read the full article…
Bravo to iRobot for Braava jet™!!

Consumer robot technology has taken a giant leap forward, with iRobot’s introduction of its new Braava jet™ mopping robot, that automatically selects wet mopping, damp sweeping or dry sweeping to clean hard floors. Motiv is proud to have been part of the iRobot team that helped bring this great new product to market. To learn Read the full article…
5 Merchandising “Best Practices” We Discovered at KBIS

There was a lot to be seen at this year’s Kitchen and Bath Industry Show at the Las Vegas Convention Center. If you missed it, here are 5 great merchandising ideas we found there — not limited to kitchen and bath products — that might strengthen your own in-store presence. Here’s a link to our Read the full article…
Small Companies Can Level the Retail Playing Field

Most small and medium-sized manufacturers, regardless of the product category, simply don’t have the financial resources to support sustained advertising/promotional campaigns. In terms of establishing brand awareness and driving top-of-mind awareness, deep-pocketed large companies will always hold a competitive advantage over smaller players. But in true David & Goliath fashion, there are some meaningful ways Read the full article…