Hotels across the country are making the switch to Verve Wireless Lighting Systems. It’s a move that has saved trillions of kilowatt hours and reduced tons of CO2 emissions from the air. Motiv helped introduce Verve to the green-conscious market.

Making the Switch

Motiv worked closely with Masco’s marketing and R&D teams to launch Verve, an innovative company focused on automated wireless energy savings. Following an extensive investigation of the green building space, Motiv developed Verve’s brand identity and positioning, as well as its line of wireless switches and controls. To date, Verve lighting systems have been installed in thousands of hotel guest rooms, saving trillions of kilo Watt hours.

Communications, Content, Identity, Packaging, Product, Research, Strategy