Goodbaby, Great Design
Goodbaby is the most renowned manufacturer of strollers and other juvenile products in Europe and China, yet it enjoyed little-to-no brand recognition on this side of the world. The challenge at hand: How to successfully communicate the Goodbaby brand story and showcase its global identity through compelling package design and merchandising strategy. We helped Goodbaby create a packaging trade dress that spoke true to its premium product line, while expressing important themes of safety and accessibility.
Communications, Content, Merchandising, Packaging