Design You Can Get Your Hands On
When Corona asked us to redesign packaging for their line of garden tools, three things were clear. First, gardeners have a desire to try before they buy. So Motiv designed an-easy-access package with a slide-out tray to allow buyers to handle the product without damaging the container. Second, the messaging had to appeal to two distinct audiences: the professional landscaper and the serious at-home gardener. And third, the packaging had to be environmentally friendly, in keeping with Corona’s mission. That’s why all packaging materials are made from 80% post-consumer paper-pulp and are 100% recyclable. We also developed the brand tagline, a cohesive packaging trade dress, and in-store merchandising.
Packaging, Research, Strategy