Industry Today Magazine features Motiv’s POV on Smart Package Design in the Amazon AgePosted by
In the eCommerce era, manufacturers have lost control over how and why consumers select their products. Over the past decade, the online channel growth has caught many companies flat-footed, and unable to adapt to the reconfigured market landscape. In this Industry Today article, Motiv offers 3 specific ways that companies can manage brand perceptions and re-gain relationship equity with customers that’s lost through online purchasing. For starters, they must take advantage of a customer’s “out-of-box experience,” with packaging solutions that deliver positive visual and visceral impressions while they are unpacking or removing the product from its box. Read the full article here.