Seeking Future Design Trends in Fringe MarketsPosted by
We’re always studying “fringe markets” that don’t represent mainstream tastes, because they can provide meaningful insights into future consumer preferences. Counter-culture trends also help fuel our ideas for design and new products. For that reason, every year we attend the SEMA Show, the world’s largest showcase of automotive specialty products.
Download our SEMA 2016 Trend Report, to see what we discovered at the most recent show in Las Vegas.