Ideas

Customized Cars and Product Design. What’s the Connection?

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We think there’s a strong connection between fringe markets like customized vehicles and where consumer tastes are headed…across a broad range of products. In fact, our recent visit to the 2015 SEMA Show in Las Vegas yielded some valuable insights into consumer preferences for materials, colors, finishes and lifestyles.

Download our free Special Report: The Road to Product Authenticity. Let us know if you think we’re heading in the right direction.

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